Privacy Policy
Last updated: March 2026
1. Overview
Smartly.se ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you visit smartly.se (the "Site"). By using our Site, you agree to the practices described in this policy.
2. Information We Collect
We do not require you to create an account or provide personal information to use our Site. However, we may collect the following data automatically:
- Pages visited and time spent on the Site
- Browser type, device type, and operating system
- Referring URLs and general geographic location (country/region level)
- IP address (anonymised where possible)
If you subscribe to our newsletter, we collect your email address solely for the purpose of sending updates. We do not sell or share email addresses with third parties.
3. Cookies
Cookies are small text files stored on your device. We and our third-party partners use cookies to operate the Site, measure performance, and serve relevant advertising. The types of cookies used on this Site include:
Analytics Cookies
We use Google Analytics to understand how visitors use the Site (e.g. which pages are popular, how long visitors stay). This data is aggregated and anonymous. Google may use this data in accordance with their own privacy policy.
Advertising Cookies
We use Google AdSense to display advertisements on the Site. Google AdSense uses cookies to serve ads based on your prior visits to this Site and other sites on the internet. You can opt out of personalised advertising by visiting Google's Ads Settings.
Functional Cookies
These cookies are necessary for parts of the Site to function correctly, such as remembering your preferences within our tools (e.g. calculator inputs).
You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of the Site.
4. Third-Party Services
We use the following third-party services that may collect data independently:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Site analytics | google.com/privacy |
| Google AdSense | Advertising | google.com/privacy |
5. How We Use Your Information
We use collected data to:
- Understand how the Site is used and improve its content
- Serve relevant advertisements via Google AdSense
- Send newsletters to subscribers (email only, with your consent)
- Diagnose technical issues
We do not sell your personal data to third parties.
6. Your Rights
Depending on where you are located, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent for newsletter subscriptions at any time
- Opt out of personalised advertising (see Section 3)
To exercise these rights, contact us at hello@smartly.se.
7. Data Retention
Analytics data is retained for 26 months as per Google Analytics default settings. Newsletter email addresses are retained until you unsubscribe.
8. Children's Privacy
This Site is not directed at children under the age of 13. We do not knowingly collect personal data from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the Site after changes constitutes acceptance of the revised policy.
10. Contact
If you have questions about this Privacy Policy, please contact us at hello@smartly.se.